The Neon Billboard

A VR/XR experience

Technologically augmented future world consumers encounter a seductive AI billboard who offers wearable tech and the coolest of cyber upgrades as they pass by. Augmented graphics transform their appearance, embodying promised, envious fashionable positive states and must-have cyborg cool, soothing their inadequacies in the process.

 

Upselling and urging them to upgrade, all the billboard's digitised charm comes with a twist when the final cost is revealed: Not money, but data. Personal data in exchange for an expensive shiny new look.

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