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Collaboration that's Totelly 


Founded in 2012, with a network of creatives across a variety of disciplines In June 2018, Luvva Design Media's Gary Alake Riley created  LondonBaby as a platform focused on creating artworks and creative collaborations themed around London - as a point of difference to the conventional tourism-led images of the capital.


Rebranded as Totelly LondonBaby in 2020, still inspired by London. The idea, now as an art and apparel venture continues to reflect Luvva Design Media's passion to build positive partnerships, creative collaborations and works rooted in the real buzz and scope of a vibrant global city.

You can check out  Totelly LondonBaby's 2023 designs here:



For more details please contact

Background image: LondonBaby Neon Sign design

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