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Hello and welcome to Luvva Design Media, the creative practice and online portfolio for London based Art Director/Graphic Designer, lecturer and animator Gary Alake Riley.

02 Designed 
 for the times

03 Designing 

My work covers Art Direction and graphic design for print, digital, video editing, branding, 360 campaigns, photoshoots, POS, desktop publishing, film, TV, presentation design, animation,  infographics and more.

Software expertise



After Effects




Explore my design work

I've worked on award-winning productions in film and TV, and have led and art-directed creative projects for major brands and labels.  collaborating closely with a diverse range of teams, professionals, and organisations.


I always ensure I'm in tune with the latest trends and changes in design. Today, this means focusing more on video production and social media, utilising innovations in AI, and often working with data-driven briefs where KPIs and consumer journeys across multiple channels and touchpoints are crucial. However, pushing the creative boundaries and my passion for design remain central to all the work I do.

Collaboration is a big part of the work I do. Whether that's working with Producers and Directors on their productions. Or supporting a project's development by working a variety of creatives.


This has informed my independant work, creating animation story for screening. And  building a creative venture for London inspired artworks.

View Totelly LondonBaby


BBC, The Brewery VFX, Cartoon Network, Comic Relief, Disney, Edelman, Greenacre Films, ITV, Kantar (WPP), Lego, London Transport Museum, The Marketing Store - Europe, McCann, Mitie, Nickelodeon, Ogilvy, Pernod Ricard, Shell, Sky, UMG, Virgin Media, The Wellcome Trust. 


Background image: Been So Long Film title design for Greenacre Films


Gary Alake Riley
Art Director | Graphic Design



So why have you called your design service Luvva Design?

It sounds funny! 

Ahhh, I 'Luv' the name!

Ha, ha... Mr Luvva, Luvva!!

Ooh I'd luvva cup of tea.

You alright Luv?

And the list goes on... 

But, seriously I just wanted a fun, and erm... possibly silly name, that summed up my passion for design in genuine way... And I 'Luv' it!

Thumbs up 

​"Gary is definitely the best designer I ever worked with. During our cooperation at Kantar, we worked regularly on many projects. The most important of them, Media Reactions, I could always trust Gary's ability to come up with brilliant and clever ideas when it comes to visualization. A visualization that greatly tells a story and converts plain data into exciting and eye-pleasing insights. I could always count on his great intuition and taste. What proves Gary's skills is the fact that I and my team were always looking forward with great excitement to see his work and we've always been positively surprised with the outcomes."

Zofia JakubowskaZofia Jakubowska·

Research Director at KantarResearch Director at Kantar

Anchor 1

Design Luvving

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